Disadvantages of Google Adsense
Google Adsense is the most popular publisher program for Price per click advertising, weaknesses and shortcomings still exist.
Since early advertisers have chosen to advertise on search because they feel that visitors will be less targeted. This is sincere attention and a reasonable one.
If you visit a website and see an ad, then you might not concentrate too much on the content.
Adsense has also become very popular so people can distinguish them from other ads.
Therefore people can choose to ignore them without paying them thoughts.
This has become a hot topic discussed by Blogger and one that can contain a lot of truth.
Many blame Google for this, and their decision to include text that says “ads by Google” under the ad.
Many publishers also fail to get their anticipated income when starting the program.
They only get 30-40 visitors per day to their website it will be impossible to earn even a dollar per day.
Many advertisers speak of rates like 1.5% – 5% for traffic to click on conversions, while only getting around $ 0.10 per click. Mathematics doesn’t work out great, but you can’t blame advertisers or Google if you don’t carry enough traffic.
The key is to bring targeted traffic to your website that tends to click on ads, but it is said that it might be easier on other programs that allow characters such as 75% share of ad revenue for publishers.
Another disadvantage in adsense is that it has almost become tacky.
His appearance on websites that generally appear must be DIY designed to have lead people to associate them closely.
This can only be overcome through adsense, it becomes more attractive with larger brands, while those who currently use adsense are restricted. Google Adsense also has to overcome the click fraud problem that is anticipated to count for more than 15% of clicks through the level in content.
This means that advertisers who have been greatly affected, have moved to other programs or have limited their ads to search.
This means that there is little competition in content and income because it is smaller for publishers. Publishers who previously have superior ads must now change their content to make sure they get ads at all. This has been largely an error from the publisher himself but this problem is one that; if not handled can bring adsense to its knees. Google Adsense
also has the disadvantage of not paying enough for their search program. other similar programs pay higher rates, and if the publisher decides to go elsewhere then the problem will occur for advertisers and publishers alike.
Even though Google failed to pay enough for another search the main problem with Adsense was that it did not have a strong database of graphical advertisements.
Many advertisers prefer to display graphics encouraging advertisements, but this has not yet materialized. As some other programs exist for PPC graphical distribution problems can occur.
This is a problem that can be overcome by creating rotate ads.
But if the ad plays then how will it be associated with advertisers paying per click rates?
These are all problems that Google has an address to ensure that Adsense remains the market leader.
Adwords on the other hand also has big advantages and remains the best on the market.
This CPC rate can be chosen by advertisers so that even when they feel that they are not getting the results they expect they can lower their prices while still using this service.
While many problems remain with adsense programs still remain the most popular among publishers, while Google Adwords remains the most popular among advertisers; with a database of more than 140,000 Adwords will remain on top for the foreseeable future.